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Head in the Clouds by Kristjana S. Williams

VIVE Arts NFT Platform

‘Head in the Clouds’ is the first digital collectible (NFT) project by London-based Icelandic artist Kristjana S. Williams. The project features three NFT collections: unique editions generated from three core artworks, ‘Heart of Nature’, ‘Contemplating Skeleton’ and ‘Drifting Skeleton’. The first collection, ‘Heart of Nature’, will launch on 7 December 2022. ‘Head in Clouds’ will be on view at the artist’s pop-up store on London’s Carnaby Street and the NFTs will be available to purchase globally through the VIVE Arts platform.  

Kristjana S. Williams is a multidisciplinary artist, whose work spans hand and laser cut collage, illustration, fashion and interior design. Her artworks draw inspiration from Victorian engravings and the natural world, and involve physically and digitally layering exotic botanicals and vibrant animals to build fantastical, dream-like worlds. This is the second collaboration between VIVE Arts and Kristjana S. Williams, following their work together on ‘A Curious Game of Croquet’, a VR experience that was presented as part of the Victoria & Albert Museum’s 2021 blockbuster exhibition Alice: Curiouser and Curiouser. 

Williams envisions ‘Head in the Clouds’ as an imaginative, expressive digital art project inspired by the figurative idea of having your ‘head in the clouds’ and the heightened emotions associated with the act of travelling, from joy and anticipation to impatience and nervous excitement. ‘Heart of Nature’, ‘Contemplating Skeleton’ and ‘Drifting Skeleton’ reflect how these emotions are deeply felt, right down to the bone and with a pounding heart, as travelling opens up the mind and body to new possibilities and expands appreciation of the natural world. These emotions and sensations are represented through different colours and animations, which add a beautiful and surreal layer of moving imagery to the core artworks, from floating clouds, flying birds and butterflies, to unfurling flowers, shoots and mushrooms.   
The project introduces the element of chance into Williams’ intricate, deliberate artworks, as each unique NFT will be algorithmically generated through random selection-based rules devised by the artist. The rules are visually represented by different wheels, designed by Williams. The collector is invited to participate in Williams’ generative art experience: the collector will spin the wheels to randomly generate a unique NFT featuring a particular colour and emotion. The NFT can then be minted on the VIVE Arts NFT platform. In total, there will be 64 variations of ‘Heart of Nature’ and 144 variations of each of the two Skeleton works. 

More information on the project coming soon.

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